Curly or straight, young head or old head. Somebody here cuts your kind of hair.

This block is the one real decision on the page, so it is worth a minute. You have one name and two shops in two different towns. Somebody who searches your name gets one result and then has to work out which of your two rooms they are looking at, how far it is, and whether it is open. Right now that takes a few clicks and some guessing.

So the towns come first, before anything else. Two boxes, each with its own street, its own phone and its own hours. Nothing is written once and left to cover both, because almost nothing actually does. Your services and your barbers are further down, where sharing them across both shops is honest.

And the gap you can see in that block is real, not a placeholder I forgot to fill. Your Lebanon shop has no hours anywhere. Not on your site, and not on its Google listing. Albany has a full week on Google and nothing on your site. A barber shop with no published hours is the one thing a person checks before they get in the car.

Now the part I would want to know if it were my shop. I tried to book an appointment the way a customer would, starting from your homepage, and here is the actual route: the Make Appointment button goes to your locations page. That page has two more Make Appointment buttons, one per town. Those go to your team pages. Then you pick a barber, and where you land depends entirely on which one you picked.

Six of your nine Albany barbers book through your own system. The other three do not. Two of them go out to separate personal booking pages, and one goes to a scheduling page under a completely different business name. Your Lebanon shop runs on a second, separate account from the Albany one, and on that page JoJo has no booking link at all.

None of that is wrong exactly, and I am not telling you to change how your barbers work. Plenty of shops let barbers keep their own books. But right now the only way a customer finds any of it is three clicks deep, and your Google listing has no appointment link on it whatsoever, so nobody arriving from a search ever sees a booking option at all. Tell me the one route you want people on and this page sends them there in one tap.

You have pictures on your site already and I did not use a single one. Here is the honest reason: you published them, which is not the same as you owning them. If somebody shot those for you, that license is yours and it does not come with me. It is a two-second question and I would rather ask it than find out later. Say they are yours and most of these frames fill from files you already have.

There is a second thing and it is bigger. Your trade sells taste. Somebody picking a barber wants to see a fade you actually cut, not read that you do fades. Right now there is not one photograph of your work on your own website. The pictures on there are your logo and two town welcome signs.

Anything with a customer's face in it needs that customer's yes before it goes live, and that is not me being careful for the sake of it. The back of a fresh fade is usually the better photograph anyway, and it asks nobody for permission.

These three are yours already. They are sitting on your own website right now and I moved them up where somebody will actually read them. I trimmed two for length and took the one name off. Nothing was reworded and nothing was invented.

Two things about the numbers above. They came off your Google listings on the 31st and I have dated them on the page, because a review count that says one thing while Google says another looks worse than no number at all. And they are two separate listings with two separate scores, which is correct and worth knowing: your Lebanon shop is building its own reputation from scratch and it is at ninety six.

What I could not get to, so you know the edges of what I am telling you. I could not read your actual reviews on Google, how recent they are, or whether you reply to them. So nothing on this page and nothing I say to you is a claim about any of that. If you already answer every review, good, and I will stop talking about it the moment you tell me.

Three small things on your current site, and all three take minutes.

One. The sentence above stops mid-word. It reads “Appointments are R” on your live homepage right now. Two. The footer says 2024. It is a small thing and it is the kind of small thing that makes a stranger wonder if you are still open. Three. Your Lebanon team page is a duplicate of the Albany one that never got renamed, so its address bar says copy-of-the-team and its page title still says Albany.

And one I am flagging carefully because you cannot see it and neither can your customers. Two of the section labels in your site's code are still the ones the builder generated, Home: Text and Home: Reviews. They are hidden, so nobody browsing your site will ever see them. They are what a screen reader reads out to a blind visitor as the name of that part of the page, and they are in the code anybody can view. Not an emergency. Worth two minutes.